Promoting sustainable tourism in the Historical Centre of Florence
Florence, Italy
Lead
Stressor(s)
Disaster Risk Management phase(s)
Type(s) of measure(s)
Background
This project has a two-fold objective. On one side, it sought to identify alternative ways of managing tourist flows within the city in an attempt to relieve the most crowded places from mass-tourism undesired effects. On the other side, it aimed at improving and enhancing the value of underused areas.
The project included aspects such as a supply-and-demand analysis and a Cartographic Touristic Offer Analysis via statistics and data analysis, field research (including a questionnaire), a communication products analysis and a GIS analysis.
Main outputs were three updated guidelines for the protection, conservation and dissemination of heritage value. One of them was focusing on training to offer broader knowledge of the opportunities of the cities and different sites of interest. Another focused on communication to raise attractiveness of certain areas and another on valorisation to promote actions to make the tourism experience more engaging. The guidelines feed into a strategic plan for tourism use and effective management of tourism flows
Sources
For more information on the Tourism management plan, visit: http://www.firenzepatrimoniomondiale.it/destinazione-firenze/
This initiative along with many others are featured in Interreg BhENEFIT Project, focusing on improving the management of historic built areas, combining the dailymaintenance of historic heritage with itspreservationand valorisation in asustainable way. For more information on BhENEFIT, visit: https://www.interreg-central.eu/Content.Node/BhENEFIT.html
