Scammers search for stories, which work to attract compassion of users in order to get them pay for fake charities or phony projects (see https://www.reddit.com/r/CryptoCurrency/comments/oca8tg/influencers_used_dying_kids_to_promote_a_scam/). In some cases they partner with shady influencers to attract more people (see https://medium.com/boil-it-down-gaming/faze-clan-scammed-their-own-fans-with-save-the-kids-crypto-token-6bec8973d98f).
